What is the google analytics exactly do
Google Analytics is a web analytics service offered by Google that helps website owners and marketers track and analyze various aspects of their website’s performance and user interactions. It provides valuable insights into how users interact with a website, the effectiveness of marketing campaigns, and overall user behavior. Google Analytics is a powerful tool for businesses and website owners
Website Traffic Monitoring: Google Analytics tracks the number of visitors to your website, including information about their location, device type, and browser.
User Behavior: Google Analytics provides data on user interactions, such as clicks, scrolls, and video views.
Traffic Sources: It categorizes and shows you where your website traffic is coming from. You can see if visitors are finding your site through search engines, social media, referrals from other websites, or direct visits.
Page Views and Content Analysis: You can see which pages on your website are the most popular and how long visitors stay on each page.
Conversion Tracking: One of the most crucial features is the ability to track conversions, such as form submissions, purchases, or other specific actions you define as goals on your website.
Reports and Dashboards: It offers a variety of pre-built reports and the option to create custom reports and dashboards to visualize and analyze data in a way that’s most relevant to your business goals.
Integration with Other Google Products: Google Analytics can be integrated with other Google services, such as Google Ads, to provide a comprehensive view of your online marketing efforts and their impact on your website’s performance.