Types of SEO (Search Engine Optimization)
SEO Techniques having mainly two types
- ON-Page SEO
- Off-Page SEO
ON page SEO – All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. Practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. that means in ON page SEO we make actual changes in live websites.
In ON page SEO following task is including.
Domain Authority – DA, DA is score out of 100. for checking domain authority the MOZ tool is used. It is also called weightage of your domain or search engine ranking score. Higher score mean higher ranking of your website.
Page Authority (PA) – PA is calculated using MOZ tool. IT is specific page ranking score on search engine.
Website Page Load Time – Page load time is the time it takes to download and display the entire content of a web page in the browser window. It is measured in seconds. Page load time is directly impacts user engagement. The speed at which a page loads depends on the server, amount of bandwidth, page design, images on webpage etc. google page speed insight is used for check page load time for website on desktop browser and mobile browser.
Bounce Rate – Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action. visitor click suddenly from one to another page.
User Engagement – It is an amount of time visitor spends with your web page or website. in focus or app screen in the foreground, which allows you to measure when users actively use your site or app. It is important because highly engaged users are the ones who are likely to try, buy or share feedback about the product or service.
301 redirection – A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. And passes ranking power from the old URL to the new one.
404 Error Page – A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place.
URL Structure – use short and descriptive URL, Use hyphen (-) in URL for example – www.nashikinfo.in/pilgrimage-places/
Title tag – A title tag is a website element that denotes the title of a web page. Title tags are shown in a couple of key locations: Search results pages: When you search on Google, you will find a list of results in blue text. These are the title tags.
Image Optimization – Large images slow down your web pages which creates a less than optimal user experience. reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low also set the image name in “alt” attribute in image tag.
Off- Page Optimization – Off-page SEO techniques are improving the trust and visibility of your site and increase your domain authority.
Following task comes under off [age optimization
Directory Submission – in directory submission we submit our website links on directory website that already having good domain authority. It is also called Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one.
Social Book Marking – Some high quality websites that having good domain authority. a site with a higher domain that links to you is much more effective than a link from a site with a low DA. Nevertheless, Google’s algorithm does take into consideration the relevancy of the link to your domain.
Article submission – for gaining more traffic we create article about our services or products and submit it on article submission website for reaching more visitor to our website and also increase the ranking of website on search engine.
Classified Advt. Submission – High DA advertise submission websites are used for submission of our advertisement.
Image Video Submission – we create quality images and videos to submit it on YouTube or Pinterest websites
Social Media Marketing – One of the most effective off-page SEO techniques is using social media. Using social media platforms is a great way to extend the reach of your content. Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA
Guest Content – Provide third party websites with guest content is another effective online marketing technique that can also yield off-site SEO benefits.
Forum Posting – A forum posting site is an online discussion board that allows users to have meaningful conversations in the form of a posted message.
Local Business Listings – local SEO has always been a consistent off-page SEO technique. Local listings are largely free and can be extremely powerful. like google my business.