Kirtiraj Ghuge | SEO Specialist

Recommendations for improving website speed

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Website speed is important factor in SEO. Following some recommendations for improvement in a speed or website loading time.

  1. Optimize Images: Compress and resize images without sacrificing quality. Use modern image formats like WebP.
  2. Caching: Implement browser caching to store static assets locally and reduce load times for returning visitors.
  3. Minify CSS, JS, and HTML: Remove unnecessary whitespace and comments from your code to reduce file sizes.
  4. Content Delivery Network (CDN): Use a CDN to distribute content across multiple servers, reducing server load and improving global access speed.
  5. Reduce HTTP Requests: Minimize the number of external resources by combining CSS and JS files, and reducing the use of third-party scripts.
  6. Enable GZIP Compression: Compress your website’s assets before sending them to the browser, reducing data transfer time.
  7. Optimize Server Performance: Use a fast web hosting service and ensure your server is properly configured for optimal performance.
  8. Lazy Loading: Load images and other content as users scroll down the page, improving initial load times.
  9. Reduce Redirects: Minimize the number of redirects, as each one adds extra time to the page load.
  10. Browser Rendering: Place CSS at the top and scripts at the bottom of your HTML to ensure progressive rendering.
  11. Minimize Plugins: For content management systems, keep plugins and extensions to a minimum, as they can slow down your website.
  12. Optimize Fonts: Use web-safe fonts and limit the number of font styles to reduce load times.
  13. Monitor Performance: Regularly use tools like Google PageSpeed Insights or GTmetrix to assess your website’s speed and identify areas for improvement.
  14. Mobile Optimization: Ensure your website is responsive and loads quickly on mobile devices.
  15. Database Optimization: Optimize your database queries and reduce the use of unnecessary database calls.
  16. Use Asynchronous Loading: Load resources asynchronously to prevent blocking of other page elements.
  17. Content Prioritization: Load critical content first and defer non-essential elements.
  18. HTTP/2: If possible, use the HTTP/2 protocol, which supports multiplexing and reduces the need for domain sharding.
  19. Remove Unused Code: Regularly review and remove unused code, scripts, and styles.
  20. Regular Updates: Keep your website’s software, plugins, and themes up to date to ensure optimal performance and security.

image by Diego Velázquez from Pixabay

Basics of Networking – OSI Layer

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OSI Layers

The Open System Interconnect (OSI) is a model developed in early 1980. This model divides the computer communication process in to seven vertical layers. The OSI model just provides a generalized description internetworking tools. As this model worked more as a reference point for the network specialist and developers , it is also know as OSI Reference Model. OSI models helps in defining the role of a product in a network & its specifications. The OSI model defines the intercommunication layers of the systems in a packet  switched networks.

Seven Layer OSI Model

Physical Layer – This layer deals With the Physical Connection Between the computers. Provides specifications for building a physical infrastructure of a network called TOPOLOGY – Bus, Mesh, Star, Ring, Hybrid, Extended star etc.

Data Link Layer – The Data link layer ensures the data delivery between the two nodes. In LAN these are two endpoints of a communication process. In WAN these are two neighbor devices which are part of a communication process. The format of the data at this layer is known as frames. The Data Link Layer also handles the data transmission on network media. The sub layer of data link called Media Access Control (MAC) uses a method to achieve this task. This method is known as Carrier Sense Multiple Access (CSMA). The Data Link layer also performs error detection and correction methods.

Network Layer – The Network Layer introduces a Logical Address scheme. This Address scheme allows you to divide your single large physical segment into smaller logical groups called networks. This helps improve the performance of the network. As these networks can not directly communicate with each other, this layer also provides mechanism to achieve this. A device called router is used for the inter network communication.

Transport Layer – As the packets may get lost during their travel from source device to destination device, something has to take care of this to make the data transfer reliable. The transport layer provides this service to all the upper layer protocols of the OSI model.

Session Layer – The session layer controls the communication between the two devices. It provides tools and mechanisms by which the two communicating devices can synchronize the session.

Presentation Layer – The presentation layer deals with the form in which information transmitted through the network is represented, without changing its contents. Because of this layer, information transmitted by the application layer of one system is always understandable to the application layer of another system. This layer also introduces data security mechanisms like encryption to make sure data transmissions on any type of network are secure.

Application Layer – The application layer is really a set of several protocols that network users can use to access shared network resources, such as files, emails and Web pages.

Communication between seven layers of OSI Networking Model.

Types of SEO (Search Engine Optimization)

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SEO Techniques having mainly two types

  1. ON-Page SEO
  2. Off-Page SEO

    ON page SEO – All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. Practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. that means in ON page SEO we make actual changes in live websites.

    In ON page SEO following task is including.

    Domain Authority – DA, DA is score out of 100. for checking domain authority the MOZ tool is used. It is also called weightage of your domain or search engine ranking score. Higher score mean higher ranking of your website.

    Page Authority (PA) – PA is calculated using MOZ tool. IT is specific page ranking score on search engine.

    Website Page Load Time – Page load time is the time it takes to download and display the entire content of a web page in the browser window. It is measured in seconds. Page load time is directly impacts user engagement. The speed at which a page loads depends on the server, amount of bandwidth, page design, images on webpage etc. google page speed insight is used for check page load time for website on desktop browser and mobile browser.

    Bounce Rate – Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action. visitor click suddenly from one to another page.

    User Engagement – It is an amount of time visitor spends with your web page or website. in focus or app screen in the foreground, which allows you to measure when users actively use your site or app. It is important because highly engaged users are the ones who are likely to try, buy or share feedback about the product or service.

    301 redirection – A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. And passes ranking power from the old URL to the new one.

    404 Error Page – A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place.

    URL Structure – use short and descriptive URL, Use hyphen (-) in URL for example – www.nashikinfo.in/pilgrimage-places/

    Title tag – A title tag is a website element that denotes the title of a web page. Title tags are shown in a couple of key locations: Search results pages: When you search on Google, you will find a list of results in blue text. These are the title tags.

    Image Optimization – Large images slow down your web pages which creates a less than optimal user experience. reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low also set the image name in “alt” attribute in image tag.

    Off- Page Optimization – Off-page SEO techniques are improving the trust and visibility of your site and increase your domain authority.

    Following task comes under off [age optimization

    Directory Submission – in directory submission we submit our website links on directory website that already having good domain authority. It is also called Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one.

    Social Book Marking – Some high quality websites that having good domain authority. a site with a higher domain that links to you is much more effective than a link from a site with a low DA. Nevertheless, Google’s algorithm does take into consideration the relevancy of the link to your domain.

    Article submission – for gaining more traffic we create article about our services or products and submit it on article submission website for reaching more visitor to our website and also increase the ranking of website on search engine.

    Classified Advt. Submission – High DA advertise submission websites are used for submission of our advertisement.

    Image Video Submission – we create quality images and videos to submit it on YouTube or Pinterest websites

    Social Media Marketing – One of the most effective off-page SEO techniques is using social media. Using social media platforms is a great way to extend the reach of your content. Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA

    Guest Content – Provide third party websites with guest content is another effective online marketing technique that can also yield off-site SEO benefits. 

    Forum Posting – A forum posting site is an online discussion board that allows users to have meaningful conversations in the form of a posted message.

    Local Business Listings – local SEO has always been a consistent off-page SEO technique. Local listings are largely free and can be extremely powerful. like google my business.

    What is SEO? Search Engine Optimization

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    Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

    SEO

    SEO is not only about search engines but Good SEO practices improve the user experience and usability of a web site. SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

    SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

    Activities in SEO

    • Directory Submission
    • On page / Off page SEO
    • Keyword research
    • Press release, Article submission
    • Link building techniques
    • Technical SEO