What is SEO? Search Engine Optimization
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
SEO is not only about search engines but Good SEO practices improve the user experience and usability of a web site. SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
Activities in SEO
- Directory Submission
- On page / Off page SEO
- Keyword research
- Press release, Article submission
- Link building techniques
- Technical SEO